Telegram reduced subscription fee by more than half in India: In an effort to aggressively capitalise on a large customer base in one of its greatest markets, Telegram has decreased the monthly subscription price for its premium tier by more than half in India, just a few months after introducing the offering. This is part of Telegram’s effort to expand its presence in India, which is among its most important markets.
Customers in India received an email from Telegram on Saturday informing them of the company’s decision to provide a discounted subscription option within the country. The cost of a month-to-month subscription has been reduced to 179 Indian rupees ($2.2), from 469 Indian rupees ($5.74) in the past. The monthly membership to the app, which is known as Telegram Premium, ranges in price from $4.99 to $6 in each of the markets it is available in.
They added that customers who haven’t received the notification are also seeing the updated value within the settings section of the app, and TechCrunch independently verified that this is the case.
There is no question that India is one of the most important markets for Telegram. According to information.ai, the instant messaging application has gathered more than 120 million monthly active users in the country.
This information was obtained from the company that specialises in analytics. (The information was provided to TechCrunch by a government agency that deals with commerce.) Because of this number, the app is the second most popular of its kind in the country, trailing only WhatsApp, which has attracted more than a half a billion users in the South Asian market. WhatsApp is the market leader in its category.
Telegram, which claims to have amassed over 700 million month-to-month lively customers all over the world, launched the optionally available subscription offering in June of this year in a move that it hopes will enhance its finances and continue to support a free tier.
Telegram has claimed that it has over 700 million monthly lively customers all over the world. Customers who pay for a premium subscription get access to a broad variety of additional features, such as the ability to watch up to 1,000 channels, send larger amounts of data (4GB), and acquire information at a faster rate.
The company, which has its headquarters in Dubai, has now joined the roster of international technology companies that offer their services at lower prices in India. The individual monthly plan for Apple’s music app costs $1.2 within the nation, although Netflix’s selections begin at as little as $1.83 within the nation. Apple’s music app is just available in the United States.